Contact:
Contact: HWPR 212.935.1558
Harriet Weintraub hweintraub@hwpr.com
Amy Gotzler agotzler@hwpr.com
FOR IMMEDIATE RELEASE
THE LUCIDA TAKES TO THE STREETS TAXI RIDERS TAKE TV TOUR
OF UPPER EAST SIDE’S FIRST LEED-CERTIFIED RESIDENTIAL BUILDING
NEW YORK, NY - (April 14, 2008) Extell Development Company’s The Lucida, the Upper East Side’s first LEED-Certified residential green building, is the first condominium to reach out to New York City taxicab riders and potential buyers with a television segment from Open House TV broadcast on Taxi 2.0, the interactive television installed in New York City taxis.
Now real estate aficionados can take a virtual tour of the exciting new Lucida, this 21-story, all-glass masterpiece while rushing through midtown or stuck in the Mid-Town Tunnel. Each time a new fare enters a taxi the interactive television will play the Open House TV (www.openhousenyc.tv) 90-second broadcast of The Lucida’s stunning two bedroom, two and one half bath model apartment hosted by Corcoran Sunshine Marketing Group broker Jarrod Randolph.
The response to the Lucida segment has been so successful that Extell’s Avery on Riverside South will also be featured in an upcoming segment.
Open House TV is an NBC production that airs Sunday mornings at 8:30 on Channel 4. The segment originally ran in mid-March and proved so successful that an edited 90-second version is now being broadcast in New York City taxis, according to Raizy Haas, of Extell Development Company.
“The Lucida is one of the most innovative new luxury condominiums in New York,” said Raizy Haas. “The Open House TV broadcast presented in a setting as quintessentially New York as a taxi cab is a dynamic and entertaining way to promote the property to potential buyers. We are thrilled to be the first to showcase our property this way.”
The Lucida on Open House TV will run through mid-May in 1000 taxicabs. It is estimated that over one million people will view the segment which offers viewers a you-are-there experience of The Lucida’s exquisite interior design, state-of-the-art kitchen, stunning bathrooms and full range of amenities including LA PALESTRA Fitness, Wellness and Spa Center, indoor children’s playground, swimming pool, and a residents’ lounge, complete with a catering kitchen.
With its striking design, lush amenities and eco-sensitive features, The Lucida located at 151 East 85th Street, offers its sophisticated residents a smarter style of living in one of Manhattan’s most prestigious neighborhoods.
The sales and design center is located at 1235 Lexington Avenue.
Occupancy is slated for late 2008.
For more information, please contact 212-585-1510 or visit the Web site at www.thelucida.com.